Heidelberg mangler+noller

bda + dgai,
social media campaign

“And now it’s time for the rapper.” The first anesthetist rap incorporating medical terms from A to Z is online. We wrote it and looked after all aspects of casting, production and filming. In advance of the launch, we built expectation through a series of daily posts, each featuring a technical term from the rap. These were posted on the “My heartbeat” Facebook recruitment page of the BDA (Professional Association of German Anesthetists) and DGAI (German Society for Anesthesiology and Intensive Care).

Materials created