Heidelberg mangler+noller


bda + dgai,
social media campaign

Film competition on Facebook

“Tube inserters like to embed themselves in Cuba. What do they do there? They sedate people.” This is the language of funky young anesthetists. Spread via the internet, these three short viral films were intended to encourage medical students to shoot a short film themselves. The initiative was run on Facebook and formed part of a campaign to recruit new anesthetists, run by the BDA (Association of German Anesthetists) and DGAI (German Society for Anesthesiology and Intensive Care Medicine).

Materials created

  • 3 film trailers
  • Film competition on Facebook + Youtube
  • Poster, flyer, sticker
  • Online banner
  • facebook
  • youtube
  • google+

web

Meine Anästhesiologien Facebook

film

print

Meine Anästhesiologien PosterMeine Anästhesiologien Aufkleber
  • Meine Anästhesiologien Erstsemesterinfo
  • Meine Anästhesiologien Erstsemesterinfo