Heidelberg mangler+noller


sick,
product campaign

Products manufactured by SICK’s Encoder business unit can be found in a wide range of applications in factory automation. They apply digital values to a given movement and thus enable better process control. Our task was to develop an international campaign that communicated the performance of encoders in a simple and comprehensible way. The solution we developed was a campaign motif that visually represented the company’s professionalism and mastery of movement through experience, precision and coordination. The association with biking was picked up and developed in further communication measures, which attracted a lot of attention among the target groups as well as a high degree of recognition.

Materials created

  • Concept
  • Brochures
  • Sales training - workbook
  • Print ads
  • Online banner
  • info graphics
  • Roll-ups
  • Animation

web

SICK Encoder Animation

print

SICK Encoder brochure

print

  • SICK Encoder sales training work book
  • SICK Encoder sales training work book
  • SICK Encoder sales training work book

web

SICK Encoder Onlinebanner

event

SICK Encoder Roll-Up