BASF and Avantium came together in the newly founded joint venture Synvina - with the aim of commercializing a new type of plastic from renewable raw materials. In the field of renewable chemistry, Avantium pioneered the YXY Process®. This constitutes the basis for the production of the bio-based platform chemical furandicarboxylic acid (FDCS) and the bioplastic polyethylene furanoate (PEF). BASF, the world's leading chemical company, has strong manufacturing know-how and an excellent marketing network. As Synvina, the two partners are driving the commercialization of organic fructose-based plastics. There are many potential fields of application, from food packaging films and plastic bottles to textile fibers. To support the ambitious goal of the joint venture, we developed appropriate corporate branding that powerfully conveys the DNA of Synvina to the outside world.The logo dynamically combines two essential elements: plastic meets nature. At the same time, it symbolizes the strong partnership between Avantium and BASF. With the tagline "functional. sustainable. bioplastics." Synvina has positioned itself confidently and purposefully on the market.
- corporate branding
- communication measures