Heidelberg mangler+noller

  • anesthesiology rap nominated for health media award 2016

    For the second time in the last three years, one of our campaigns has been nominated for the health media award. This year, the well received anesthesiology rap for our client the Association of German Anesthetists is in a great position to win the coveted Health Angel in the “social media campaign” category. The Oscar of health communication will be awarded September 16th at the new GOP Varieté-Theatre in Bonn. 

  • welcome kristina breuer, creative strategy director

    Kristina has spent the last 5 years at salient doremus in Frankfurt where she was a Concept Developer and Content Strategist developing digital programs and communication solutions for clients including Hewlett Packard, Leoni, Bechtle, Continental Teves and the Automobilclub von Deutschland. Prior to that, she was at several agencies as Creative Director working with national and global accounts such as Wella, P&G, BASF and Renolit. She brings with her a wide range of knowledge on brand communication strategy & concept and a proven ability to implement campaigns across all communications channels. This makes her a great fit for us!

  • corporate design for dcso

    Allianz SE, BASF SE, Bayer AG and Volkswagen AG recently established the joint venture DCSO GmbH (Deutsche Cyber-Sicherheitsorganisation GmbH). We were asked to develop a corporate design for the new company.

    Based in Berlin, DCSO is a dynamic start-up with a clear vision: to achieve increased cyber-security for Germany. As a joint venture of four DAX-listed enterprises, the new company was formed by German business for German business. DCSO is intended to function as a center of excellence and cyber-security service provider for German businesses. The organization will help to share knowledge and reduce costs through use of common IT infrastructures. This commonality was the reason behind creating the new corporate design.

    Because all four companies have equal shares in DCSO, the goal was to create a corporate identity that would work independently. The aim of the design was to combine integrity and modernity and to convey youth and dynamism while simultaneously radiating expertise and experience.The visual character of the organization is defined through the website as the core communications element: www.dcso.de | Showcase DCSO


  • with all our heart – 5,050 euro for the “waldpiraten”

    We loved being able to put a smile on the faces of the people who run the Waldpiraten Camp Heidelberg. Our online fundraising campaign – “Help together. Give sunshine.” – raised 5,050 Euros for this unique cancer respite center, run by the German Childhood Cancer Foundation. We are delighted that we comfortably beat our goal of 4,000 EUR.

    A big “Thank You” to our team, our clients and friends, and to everyone who will bring sunshine to the hearts of the Waldpiraten children with their donation.  Our fundraising campaign kicked off on #GivingTuesday, Dec 1st. This is a global day of giving and Germany participated for the first time this year. On the day itself, our team also worked as volunteers at the camp. A great start for a fundraising story with a fantastic ending.

    Care Day Waldpiraten Gruppenbild



  • fundraising campaign for the „waldpiraten“

    This year on #GivingTuesday, a global day dedicated to giving back, (introduced to Germany for the first time 2015) we started a fundraising campaign for a project close to our heart. With the motto „Helping together. Giving Sunshine.“ we raise funds for the project „Waldpiraten-Camp“ which is set up by the German Childhood Cancer Foundation.

    The „Waldpiraten-Camp is a place in the Heidelberg forest where children, suffering from cancer, and their siblings can rediscover their strengths, courage and confidence after a long strenous therapies.  Here they can gather new energy for a carefree day-to-day life.

    Our goal:  We want to raise 4,000 EUR. With this amount 40 kids can spend one day at camp. If many participate, it can be done.

    The fundraising campaign runs through December 31st. Until then, every Tuesday is a #DoubleTuesday. On these days we’re matching up to 500 EUR of the previous week’s donations. 

    Joins us at www.mn-herzenssache.de and help us to give sunshine to these children. 

  • mangler+noller creates rap about anesthesiology

    The first of its kind: a rap video incorporating medical terms from A–Z. Since the video launched, it has achieved well over 30,000 views on various channels. Among the many users who have liked and shared it are medical portals and institutions like “Operation Karriere”, a platform for conferences for young doctors, and the “Deutsches Institut for Humor” (German Institute for Humor). For us as the agency that created the work, this is clearly a success to get excited about.

    We developed, planned and managed every aspect of this social media project, from strategy, content and casting to shooting and production. The project ran on the Facebook page of the BDA’s (Professional Association of German Anesthetists) and DGAI’s (German Society for Anesthesiology and Intensive Care) recruitment campaign “Mein Pulsschlag” (My Heartbeat). Prior to the release of the rap video, daily prize competitions increased excitement and interaction, and there were daily posts featuring a medical term from the rap in alphabetical order, from A-Z. The community was invited to post their own medical or technical terms, including an explanation. All participants were automatically entered for the daily competition. The campaign included YouTube, Google+ and paid ads on Facebook and Unicum Karriere. 

    The rap was performed by Tom Thaler, a student at the Pop-Akademie in Mannheim and a rising star on the German rap scene. Cédric Pintarelli, alias SWEETUNO, created the graffiti for the background of the video. A resident of Heidelberg, Cédric is an established actor at the Heidelberg Theater as well as an author. Breidenbach Studios served as the location for the video shoot. What used to be a gas station has been transformed into a place where artists can realize their projects – the perfect location for the rap.

    Results exceeded our goals. The overall campaign increased “Mein Pulsschlag” fan page likes by 40% while engagement within the community increased 311% compared to the previous month. The video continues to spread among the community. 




As we continue to grow, we are always interested in meeting talented and motivated people. If you believe we need you, come and convince us. To begin with, please send something tantalizing to jobs@mangler-noller.de.